Recently sources have suggested that apple is working hard to beat the competition of Google Now with a new service codenamed "Proactive". While Google Now which is available on iOS devices and Microsoft's Cortana available on Microsoft 10, Android and iOS devices, it's time for Apple to make their move too. Proactive will have the same function as Google Now and reports from 9to5mac suggest that Proactive will provide information based on user data and usage. It seems that Proactive will be a replacement for "Spotlight" search feature and it's going to be located on the left side of the homescreen. This service or we could say "digital assistant" is rumored to come along with a lot revolutionary features which will be mentioned below. Apple's main focus with this service is going to be on sophisticating and improving the maps and the information it displays. One of the improvements could be on Map's Points of interest
Providing Guides, News and Tutorials on Apple, Android, Blackberry and WP 8 smartphones