With growing regulatory and competitive pressure affecting pricing of voice services in Nigeria, mobile operators are responding to the exigencies of the time by reviewing their mobile data strategy in an attempt to offset declining voice revenues, analysts have said. Africa’s mobile Average Revenue Per User (ARPU) has continued to decline by 14 percent year-on-year since 2004. In view of this, mobile operators have stepped up investments in expansion of 3G network coverage this year. Analysts told BusinessDay that telecoms are also placing particular emphasis on bundling smartphones with innovative mobile-data packages as well as engaging content providers to enable users consume locally-relevant services on their devices. These moves, according to them, have become imperative considering recent forecasts which have shown that Nigeria’s vibrant telecommunications market will be essentially driven by mobile data over the next five years. “Voice service re...
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