We have often heard that 'there is no such thing as a free lunch'. Ironically, we were also advised that 'The best things in life are free'. Quite opposite statements! Count on Jumia, the leading online shopping destination in Africa, to make the second saying a reality with its latest initiative developed in collaboration with telecom mogul MTN. We are of course talking about the JumiaZero Data App! This latest initiative aims at further reducing data costs which are the greatest barrier so far to extending internet mobile access in Nigeria. Indeed in Lagos alone, one gigabyte of data on mobile networks—the only means of accessing the internet for most—is not less N1,000. With this in mind, Jumia’s Zero Data App will offer full access to online shopping through its app for free, meaning it will not charge the users of the MTN mobile network for the data they consume while using the Jumia app.The initiative is the biggest so far in terms of democratizing access t
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