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Showing posts with the label Mobile Industry

BlackBerry Could Lose $2.6 Billion In 1 Year and Go Extinct

Things have been going really rough for BlackBerry since the start of 2013, in fact we can say since the entrance of Apple and Google into the smartphone business. But things aren't as bad as they are now. The company is losing not just customers but also losing money, employees and faith from its fans. Recently, a report from AllThingsD states that BlackBerry may lose up to $2.6 Billion if the rate a which they lose customers is anything to come by. Presently, the company have laid off more than 4500 of its workforce. To make matters worse, some directors are even suing the managers for given false projections and hopes regarding the success of BlackBerry 10. Presently, Fairfax financial is planning to buy the company's shares for $9 eac.  However, its possible that the deal may not go through his completely as the value of these shares may drop further. This places BlackBerry in a really tight corner, a corner so tight, in the next couple of years, when it losses ...

The Place of Aggressive Advertising In Mobile Industry

In this age, the role of advertising cannot be over emphasized. While in the past, it may be somewhat of a minimal value, however now it is a very important activity that can set a company above others especially when combined with innovative ideas, new breathtaking technology and services. Advertising which is the act of publicly promoting a service of product has evolved prodigiously.  It is no more confined to TVs, Billboards, Newspapers and Radios. It has also encroached to the Internet, on mobile devices and even by mails. Brands are evolving daily and competition becomes far acute than it used to be. Monopoly of a particular brand is constantly being broken due to this stiff competition. Consequently, to remain in business, one has to keep up not only appearances but innovation and competitiveness; the customer is the final target. There is no room to sit still, get comfortable with the loyal customers one have acquired over time, there's always someon...